Facebook: Getting Your Posts Seen in the News-Feed• Jan 10
I woke up today to "How to create News Feed-worthy Facebook Content," an article written by Chelsea Hejny on SmartBlog.com. I agree with all of the points Chelsea makes, but I'd also like to add a little bit more advice about each of the 6 points she makes. I'd encourage you to read her article, then finish up here with my additional commentary.
Many businesses think whatever they post on their brand page gets viewed by all fans who "like" their page. These days, most posts made via Facebook pages aren't viewed very often. Let's visit each of Chelsea's 6 points, discuss why many posts aren't seen, and outline what you can do to make sure your posts get maximum exposure.
1: Content is not always king - Here Chelsea explains that posting more isn't always better. You should focus on the quality of what you post.
In addition to focusing on quality, you should create posts that encourage participation. If your post comes off as a statement, it's likely that your audience will read it without interacting. The more you can get your fans to like, comment on and share your posts, the higher your future posts will show up in their streams.
Your posts don't show up to users that don't interact with your brand. Make sure you include quality engaging content and try to end with a question that explicitly asks for a response to maximize fan interaction.
2. Vary your posts - Chelsea says to make sure you're sharing different types of content.
From our experience, on Facebook, text posts with photos tend to be the most engaging. Videos are great, but require a little bit more of a fan's time and involvement (especially for mobile users), so an emotion evoking photo accompanied by a text related post generally gets the highest engagement. We have an internal best practice at A-Side to never post just text without a well chosen photo or video.
3. Timing is everything - Chelsea encourages page owners to post when their page is most active.
We encourage you to think a little bit outside of the box when deciding on times to post. The obvious method is to map out the lifestyle of your fans and post when you think most people are likely to be online. However, for brands that sell a product with a broad target market, it's often worthwhile to try posting at uncommon times (such as late in the evening) when other Facebook traffic slows down.
When you select non-peak times to post, fewer people are active overall, but there are less posts to battle against. Remember, your posts are also competing for screen real estate with those of friends and familly who your fans likely interact with on a very regular basis.
4. Post about a trending topic - Chelsea notes that if you post about a popular topic your post can get grouped into a listing of current event posts that appear at the top of a user's timeline.
Additionally, posts about currently popular topics are also helpful for getting lots of engagement in the form of likes and comments. A post such as, "What did you do to celebrate the holiday season?" is very appealing because just about everyone who reads it has an answer to share.
5. Go Manual - Chelsea points out that posts made directly through Facebook are generally more likely to show up in your fan's feeds than posts made through third party tools & scheduling software.
It's definitely true that posts made through Facebook generally get the best positioning by Facebook, but we'd suggest scheduling your posts before than posting at inopportune times if that's all your schedule permits.
Revisiting the timing issue a bit, posting during business hours (9am-5pm) could lead to the worst possible response if your community members are generally working during those times. Make sure you try weekend posts, evening posts and any other time frame that your followers are likely to be leisurely enjoying Facebook.
6. Use Facebook’s new features - Chelsea mentions that new features implemented by Facebook tend to get easy news feed attention, so you should use the new features as they are made available.
This is very true. However, make sure you're keeping a consistent, timely and engaging presence before you go off trying every new bell and whistle Facebook dangles in front of you.
Thanks go out to Chelsea Hejny for the assist on this post. Hopefully her article "How to create News Feed Worthy Facebook Content coupled with this addendum will add a little bit more visibility to your Facebook efforts.
VP Marketing, A-Side Worldwide
Ready to kick your social media into high gear? Email me.
Digital Marketing Strategy, Social Media, Web & Facebook App Development
A-Side develops custom web applications for campaign microsites and social media platforms like Facebook.
A taste of some work we’ve done. We’ve helped them exceed their goals, now let us help you.
Various brands that A-Side Worldwide has helped become more popular, entertaining, social and engaging.